A Studio 17 Sales Partner helps develop new business opportunities by identifying suitable companies, opening conversations with decision-makers, qualifying potential clients and supporting opportunities through the commercial process.

It is a remote, performance-based contractual collaboration rather than a traditional salaried sales position. Partners work with autonomy, but within a defined commercial structure, using Studio 17's approved materials, processes and systems. fileciteturn3file1

For someone considering the opportunity, the important question is not simply whether they can sell. It is whether they can represent Studio 17 professionally, build credible business relationships and manage opportunities consistently from the first conversation onwards.

01What is a Studio 17 Sales Partner?

A Sales Partner represents Studio 17 in an approved market and helps create qualified commercial opportunities for the agency.

The role begins before a sales meeting takes place. Partners research potential clients, identify the right people to approach and understand enough about the business to make the first conversation relevant.

From there, the Sales Partner may:

  • Identify companies that fit the Studio 17 client profile.
  • Find business owners, managers, marketing leads or other relevant decision-makers.
  • Approach prospects through LinkedIn, email, social media, telephone or other suitable channels.
  • Understand the company's situation before presenting relevant Studio 17 services.
  • Qualify the opportunity based on needs, interest, decision-making authority, budget and timing.
  • Arrange qualified commercial meetings.
  • Record activity, responses and follow-ups accurately in the CRM.
  • Support negotiation and closing alongside the Studio 17 team when required.

The objective is not to generate the largest possible list of contacts. It is to develop real business opportunities with enough context for Studio 17 to continue the conversation effectively. fileciteturn3file1

02Who is the role suitable for?

There is no single career background required to become a strong Sales Partner.

Experience in B2B sales, prospecting, business development, account management, marketing or customer-facing roles can be valuable, but the current Studio 17 candidate profile does not make previous sales experience an absolute requirement. Communication skills, initiative and willingness to learn also matter. fileciteturn3file1

A strong candidate will normally be someone who:

  • Communicates clearly and confidently.
  • Is comfortable starting conversations with companies and decision-makers.
  • Can listen and understand what a potential client actually needs.
  • Works independently without requiring constant supervision.
  • Keeps contacts, opportunities and follow-ups organised.
  • Understands that unanswered messages and rejection are part of sales.
  • Takes responsibility for what they communicate to prospects.
  • Has a genuine interest in business development, marketing and digital services.
  • Understands the commercial culture of the market they want to represent.

Local market knowledge can be particularly useful. Knowing how companies communicate, who the relevant decision-makers are and which approaches are culturally appropriate can make prospecting significantly more effective.

Who this role is — and is not — for

The Sales Partner opportunity is designed for people who are comfortable creating opportunities and taking responsibility for their own commercial activity. It is not a fixed-salary position, a role where leads are automatically provided, or permission to send mass unsolicited outreach, invent pricing or make commitments on Studio 17's behalf.

03Professional representation matters

Being a Sales Partner means representing the Studio 17 name in conversations with potential clients.

That creates responsibility.

Partners are expected to communicate honestly, maintain accurate records, use approved sales materials and avoid misleading or unsupported statements. They must also respect the commercial boundaries of the role. fileciteturn2file15

A Sales Partner cannot independently change Studio 17 pricing, offer unauthorised discounts, agree project scope, promise delivery times or commit Studio 17 to contractual terms without prior approval. The formal Sales Partner Agreement establishes the partner as an independent contractor and does not provide authority to bind the company. fileciteturn2file0

This structure protects the client, the partner and Studio 17. The Sales Partner's role is to develop the relationship and commercial opportunity while working with the appropriate Studio 17 team members when proposals, pricing and formal commitments are required.

04How does the commission structure work?

The Sales Partner collaboration is performance-based and does not include a fixed base salary.

Studio 17 currently uses a tiered monthly commission structure. Under the current Commission Schedule, qualifying sales begin at a 20% commission rate. Partners who meet both the required number of qualifying sales and monthly revenue thresholds can progress to 25% or 30% for that commission period. fileciteturn3file0

The current tiers are:

  • Tier 1 — 20%: applies when the requirements for the higher tiers have not been reached.
  • Tier 2 — 25%: requires at least five qualifying sales and at least €3,500 in qualifying monthly revenue within the same commission period.
  • Tier 3 — 30%: requires at least eight qualifying sales and at least €5,000 in qualifying monthly revenue within the same commission period.

Both the sales and revenue requirements must be met for the relevant tier. The calculation resets for each monthly commission period. fileciteturn3file0

There is also a Continuing Client Commission of 5% on eligible revenue from clients originally introduced by the Sales Partner, subject to the conditions and exclusions defined in the Commission Schedule. Certain technical, hosting, infrastructure and maintenance services are excluded. fileciteturn3file0

The complete commission rules, qualifying criteria and payment conditions are provided to selected candidates during the contractual stage.

05How does the application process work?

Becoming a Sales Partner is a selection process rather than an automatic registration.

Studio 17 wants to understand how a candidate communicates, approaches commercial situations and would represent the agency before confirming the collaboration.

The process generally follows these stages:

  • Application → The candidate submits their application and relevant professional information.
  • Initial evaluation → Studio 17 reviews the candidate's background, communication and potential suitability for the market.
  • Interview or alternative evaluation → Candidates may be invited to a direct interview. Where scheduling or circumstances make a meeting impractical, Studio 17 may use an alternative structured evaluation format that allows the candidate to provide the information required for assessment.
  • Internal decision → Studio 17 evaluates whether there is a good fit between the candidate, the role and the relevant market.
  • Administrative and contractual stage → Successful candidates provide the information required to establish the commercial relationship and review the relevant agreements.
  • Onboarding and access → Once the required documentation is completed, the new Sales Partner receives the tools and materials needed to begin.

The exact evaluation path can vary depending on the candidate and market. What remains consistent is that Studio 17 evaluates suitability before activating a formal Sales Partner collaboration.

06What happens after approval?

Approval is followed by a formal contractual and onboarding stage.

Successful candidates are typically asked to review and complete three core documents:

  • Non-Disclosure Agreement.
  • Partner Commission Schedule.
  • Sales Partner Agreement.

Recent Studio 17 onboarding material confirms that these documents are completed before access to the tools, materials and resources required to begin working as a Sales Partner is provided. fileciteturn3file2

The distinction is important. An interview, access to information or preliminary onboarding does not by itself create a formal Sales Partner appointment or commission entitlement. That relationship is established through the relevant written agreement. fileciteturn2file17

07What support does a Sales Partner receive?

Independence does not mean working without resources.

Studio 17 provides approved Sales Partners with commercial support designed to help them understand the services they are representing and manage opportunities properly.

Depending on the role and market, this can include:

  • Initial training on Studio 17 services and the commercial process.
  • Prospecting guidance and resources.
  • Access to approved presentations and sales materials.
  • CRM access for managing opportunities.
  • Support during lead qualification.
  • Preparation for commercial meetings.
  • Assistance during negotiation and closing.

The Sales Partner remains responsible for developing and managing their own commercial activity, while Studio 17 provides the structure, materials and team support required to progress suitable opportunities. fileciteturn3file1

08How is performance evaluated?

Sales matter, but they are not the only indicator.

Studio 17 also considers the quality and consistency of the commercial work being carried out. Current evaluation criteria include the number and quality of potential clients approached, responses generated, leads qualified, meetings scheduled, opportunities converted, CRM record quality and professionalism when representing Studio 17.

This matters because a strong commercial partnership is built on more than individual transactions.

A well-qualified opportunity with clear notes, proper follow-up and a professional client relationship has more value than a large amount of poorly targeted outreach.

A Sales Partner does more than introduce Studio 17. They represent how we communicate, how we build relationships and how we approach business.

Hugo Filipe

09Is becoming a Studio 17 Sales Partner right for you?

The role can be a strong fit for someone who enjoys opening business conversations, building relationships and turning initial interest into structured commercial opportunities.

It also requires autonomy. Studio 17 does not guarantee a minimum number of leads, opportunities, sales or commission, and partners are expected to take ownership of their activity rather than wait for a pipeline to be provided. fileciteturn2file15

For the right person, the opportunity is straightforward: represent a multidisciplinary marketing agency, develop business within an approved market, work with the Studio 17 team to progress qualified opportunities and earn commission based on the business successfully generated.

If that approach matches the way you work, the next step is to apply for an available Studio 17 Sales Partner opportunity and begin the evaluation process.