Questions about content creation

A short local Reel or TikTok production costs €200 and includes concept, script, filming, editing and a thumbnail. A half-day content shoot costs €500 and a full-day shoot €900 for planning and capture, with editing, travel and talent excluded. The quote must distinguish capture time from finished deliverables.

Business photography can cover products, premises, team portraits or campaign imagery. The brief should specify the shot list, selected edited-image quantity, intended channels and usage rights. For example, Studio 17's two-hour product session includes up to fifteen selected edits; studio, props and travel are extra.

Studio 17 lists a static social post at €50, a carousel of up to eight slides at €85, and a Social Brand Kit with up to ten editable templates at €350. Each has a defined scope and revision allowance. A logo or complete brand identity is a separate project, so those prices should not be treated as full branding fees.

Yes. Studio 17 creates commercial photography for product pages, campaigns, websites and business profiles. Deliverables depend on the subject, shoot location, number of edited images and intended usage.

Yes. Studio 17 produces short-form video content for Instagram and TikTok, including planned hooks, filming and editing where required. The brief determines whether existing footage can be used or a new shoot is needed.

Yes. On-location promotional filming can showcase your premises, people, products or services. The production plan should cover the location, shot list, permissions, travel and final video formats.

Yes. Studio 17 designs static social posts and carousel graphics using your brand's colours, type and messaging. Each design is prepared for the intended platform and publishing format.

Yes. Advertising video scripts can cover the opening hook, product or service benefit, supporting visuals and final call to action. A clear script helps avoid unnecessary footage and revisions.

Yes. Studio 17 can edit existing footage supplied by your team into campaign videos or social clips. Clear sound, usable resolution and sufficient coverage determine what's possible without reshooting.

We start with the audience, the product's strongest selling points and the action the launch should generate. Then we plan teasers, launch assets and follow-up content across the relevant channels. The calendar specifies formats, filming needs, approval dates and measurement so the campaign is ready before launch day.

Yes. Studio 17 creates vehicle photography, Reels, TikTok videos, carousel posts, Stories and listing-ready descriptions for car dealerships. Content can promote individual arrivals or recurring stock campaigns. RG Automotive is one example of the automotive marketing work Studio 17 presents publicly.

Studio 17 can use AI-generated assets where the format suits the campaign. Product appearance, brand details and factual claims still require human review; generated images should not misrepresent what customers will receive.

Agree the video's purpose, audience and call to action, then prepare a shot list and filming schedule. Confirm location access, featured people, products, permissions and a contact who can approve decisions on the day. Have the premises and materials ready so shoot time is used productively.

Yes. One planned shoot can capture different hooks, demonstrations, interviews and supporting footage for several videos. Decide the required deliverables before filming so the team captures the right framing and coverage. Each additional edited video still needs production time and an agreed scope.

Accurate product photos help shoppers judge appearance, detail and scale before buying. Include the views and context needed to answer real questions about the item. Better imagery can reduce uncertainty, but sales also depend on the offer, price, delivery information and checkout.

Editing time depends on the amount and quality of footage, the finished length, sound work, graphics, captions and revision rounds. A short cut from organised footage is different from building a story from hours of material. Confirm the deliverables and review schedule before agreeing a deadline.

Yes. Studio 17 can edit usable smartphone footage into social videos or other agreed formats. Good lighting, clear audio and enough coverage make a significant difference. Editing can improve pacing and presentation, but it cannot reliably recover missing shots or severely damaged sound.

Short-form editing usually delivers one focused message quickly, with a strong opening and readable captions. Long-form editing needs sustained structure, pacing and continuity across a longer story. The source footage, graphics and sound requirements determine the work involved in either format.

Start with the materials customers actually encounter: a usable logo, clear colours and typography, website assets, social templates and any essential sales documents. Add print or campaign assets when there is a real distribution plan. A smaller consistent set is more useful than a large collection nobody maintains.

Yes. Existing assets can be updated to use the correct logo, colours, typefaces and layout rules. Supply editable files and approved guidelines where available. The work may be a straightforward refresh or a fuller redesign if the content and structure also need changing.

Graphic design covers visual communication across print and digital formats, such as posters, social graphics and brand materials. Digital design can also involve interfaces, interaction and responsive screen layouts. The terms overlap; the important distinction is the asset or experience your project needs.

Good digital design makes the offer, supporting information and next action easy to understand. Readable layouts, visible buttons and usable forms can remove obstacles between interest and enquiry. Measure the customer journey to see whether the changes improve conversions.

A script makes the message clear before filming starts. It sets the opening, essential points, supporting visuals and final call to action, helping the team capture footage that serves the purpose. It also gives the business a chance to approve claims before production.

Yes. Studio 17 can write short-form scripts around an audience, a clear message and the intended action. The script can include the opening hook, spoken copy, visual sequence and on-screen text. Filming and editing are separate unless included in the production scope.

A hook is the opening that gives the intended viewer a reason to keep watching. It might show a recognisable problem, demonstrate a result or ask a relevant question. It should match what the video actually delivers, rather than attract attention with a misleading promise.

AI-generated visuals can suit concepts, stylised campaigns and ideas that would be impractical to photograph. Use real or carefully verified imagery when customers need an accurate view of a product, property or person. Review every asset for brand accuracy, misleading details and appropriate rights before publication.

Keep an approved visual reference for colours, typography, composition and the appearance of actual products. Review every AI-generated asset against those references and check for invented packaging, distorted details or misleading claims before publishing it.

AI can invent product features, alter packaging, distort text or show materials inaccurately. These errors can mislead customers even when the image looks convincing. Compare generated images with approved product references and use real photography when accurate representation cannot be assured.