Questions about advertising

There is no universal advertising budget for a small business. Start with the area you serve, the customers you want to reach, the likely cost of a qualified enquiry and a test budget you can sustain. Account separately for ad spend, management and creative production.

Studio 17 lists Meta or TikTok Ads management at €450 per month for one channel with up to €1,500 monthly ad spend. Initial campaign setup costs €300; static ad creative costs €100 and video creative up to 30 seconds costs €200, with filming and talent extra. The advertising budget is separate from these service fees.

The €450 monthly Meta or TikTok Ads management service covers one channel, optimisation, budget pacing, audience management and reporting, for ad spend up to €1,500 per month. Initial campaign setup and high-volume creative production are separate. The proposal confirms tracking, creative responsibilities and the budget paid to the platform.

Google Search Ads can reach people actively searching for a product or service. Meta Ads reach selected audiences on Facebook and Instagram through visual content, including people who are not searching at that moment. Choose around demand, audience, creative resources and the cost of a qualified enquiry; the channels can also work together.

Yes. Campaign delivery may involve strategy, tracking, audience setup, creative assets and reporting. Confirm each responsibility in the proposal.

Yes. Studio 17 works with advertising campaigns across Facebook and Instagram through Meta Ads. The brief should establish the offer, audience, destination, creative assets and conversion tracking; the ad budget is paid separately.

Yes. Lead generation campaigns connect relevant ads with forms, landing pages or messaging and track qualified enquiries rather than just clicks.

Yes. Influencer and UGC advertising can demonstrate a product through creators. Review rights, disclosures, authenticity and performance metrics.

Paid campaigns can start generating traffic soon after approval, but qualified enquiries depend on the offer, audience, creative and landing page. Allow a testing period to review lead quality and conversion tracking before judging performance.

Advertising conversions can be tracked through website events such as submitted forms, completed purchases and calls, supported by CRM lead outcomes. Confirm that tags, consent settings and attribution are functioning before interpreting campaign return.

Meta lead campaigns can generate enquiries, but qualified leads depend on targeting, offer, form design and sales follow-up.

Search Ads capture stated intent; Performance Max runs across several Google surfaces with broader automation. Fit depends on goals and tracking.

A strong landing page matches the ad promise, explains the offer clearly and makes conversion easy on mobile.

Compare attributable revenue or qualified pipeline value against total campaign costs; validate data quality before calculating ROI.

Choose channels based on audience behaviour, buying stage, creative resources and whether customers are actively searching.

Match creative to placements and objectives: short vertical video for feeds, clear stills for simple offers, and testing for uncertainty.

Clicks without enquiries may reflect mismatched targeting, misleading creative, slow pages or unclear offers. Review the full journey.

Influencer advertising starts with choosing a creator whose audience matches the product and agreeing on a brief, deliverables and usage rights. The creator produces sponsored content, which can be published on their account, licensed for paid ads or both. Campaigns should include disclosure requirements, approval steps and measurement such as qualified visits or sales, not follower count alone.

Assess audience relevance, credibility, engagement quality and commercial fit rather than follower counts alone.

Track reach, visits, referral codes, qualified leads and sales where measurable; distinguish exposure from direct conversions.

User-generated content originally means material people create about a brand or experience, such as customer photos and reviews. Paid UGC creators also produce content in a similar personal style for a brand to use. Commissioned creator content should not be presented as an independent customer review.

UGC refers to the content style or source; influencer marketing leverages a creator's audience and reach. They can overlap.

UGC videos can be used in ads if you have appropriate usage rights and advertising disclosures.

Email advertising can refer to paid placements in others' newsletters; email marketing covers campaigns to your own permission-based list.

Relevant segmentation, a clear offer, readable design and strong deliverability practices improve email campaign quality.