The wording sounds translated
Literal phrasing can make an otherwise credible business feel distant or difficult to trust.
Localization and translation for new markets
Be understood, not just translated
Studio 17 adapts websites, campaigns and digital customer journeys to the language, search behaviour and expectations of each market.
Plan your localization project- Website localization
- Multilingual SEO
- Technical implementation
- Market-ready QA
A direct translation can be correct and still feel wrong
Language is only one part of the experience. Search intent, terminology, layout, trust signals and the next action must also make sense in the target market.
The page loses its structure
Longer text, new punctuation and right-to-left languages can break hierarchy, controls and responsive layouts.
The market searches differently
A translated keyword is not automatically the phrase customers actually use when they search and compare.
Updates become inconsistent
Without a clear source, review and publishing workflow, languages quickly drift away from the approved offer.
Translation carries the meaning Localization makes it work
Translation changes the language. Localization adapts the complete experience so it reads naturally, answers the right questions and works technically for the audience using it.
See what the service includesPreserve meaning
- Accurate source-to-target language
- Approved terminology and tone
- Clear review and correction rounds
Adapt the experience
- Market context and customer expectations
- Search demand, metadata and calls to action
- Layout, routing and technical delivery
One service across language content and implementation
Choose the parts your project needs. Studio 17 connects them around one approved source and one consistent customer journey.
Website localization
Adapt page content, navigation, forms and conversion paths for each approved language and market.
- Page-by-page content adaptation
- Buttons, forms and validation states
- Navigation and customer-journey review
Marketing translation
Carry the intended message across campaigns and reusable digital assets without losing the offer or tone.
- Campaign and landing-page copy
- Emails and social content
- Terminology and brand-language consistency
Multilingual SEO
Research how people search in the target market instead of translating an existing keyword list.
- Market-specific search intent
- Titles, descriptions and headings
- Localized landing-page recommendations
Technical language setup
Build the routing and metadata needed to serve the correct version clearly to users and search systems.
- Clean language routes and canonicals
- Hreflang and sitemap planning
- Indexation and fallback behavior
Cultural adaptation
Review examples, references, offers and calls to action against the expectations of the intended audience.
- Tone and local terminology
- Formats, currencies and conventions
- Context-sensitive content decisions
Localization QA
Check the live experience, not only the translation document, before a language is published.
- Desktop and mobile layout review
- Links, forms and interface states
- Right-to-left and mixed-language checks
Each market needs its own discovery path
A multilingual website should help people find the right language, land on the right answer and understand what to do next.
Use the language customers search with
Map local demand and intent before choosing page topics, headings and metadata.
Keep the journey clear in every language
Adapt navigation, proof, forms and calls to action instead of translating isolated blocks.
Make entities and answers consistent
Preserve clear facts, relationships and supported answers across language versions for traditional and AI-powered search.
A controlled path from source to published market
Every language follows the same decision and review path, while the wording and market context remain specific.
Define the market
Confirm audience, language variant, scope, goals and publishing platform.
Prepare the source
Resolve unclear or duplicated source content before translation begins.
Translate and localize
Adapt meaning, terminology, search intent and calls to action.
Implement and review
Place the content in the real interface and complete language-specific QA.
Publish and maintain
Launch the approved version and keep future updates aligned with the source.
Start with the scope your business actually needs
Localization can begin with one priority page or cover a complete multilingual website and its ongoing publishing workflow.
One priority page
For a campaign, offer or high-intent landing page entering a specific market.
Localize a pageComplete website
For businesses that need navigation, service pages, forms, metadata and technical language delivery planned together.
Plan a multilingual websiteExisting translations
For teams that already have translated copy but need consistency, implementation, SEO or interface quality assurance.
Review existing contentQuestions before localizing your website or content
Scope, language expertise and technical requirements are confirmed before work begins.
What is the difference between translation and localization?
Translation changes content from one language to another. Localization also adapts tone, terminology, search intent, formats, calls to action and the digital experience for the target market.
Which languages can Studio 17 support?
Language coverage is confirmed for each project based on the subject, market and required review. We define the appropriate translation and native-review workflow before committing to a scope.
Can you localize an existing website?
Yes. We can review the current structure, prepare the source content, adapt the approved pages and implement the technical language setup without automatically rebuilding the complete website.
Does localization include multilingual SEO?
It can. Multilingual SEO requires market-specific research, localized metadata, suitable landing pages and correct international targeting rather than a translated keyword list.
Can you work with translations we already have?
Yes. We can implement client-supplied translations and separately review consistency, layout, metadata and customer journeys. Language accuracy remains subject to the agreed review scope.
Do you support right-to-left languages?
Yes, where confirmed in the project scope. Right-to-left delivery requires interface mirroring, mixed-language checks, responsive QA and more than changing the text direction.
How long does website localization take?
Timing depends on the number of pages and languages, source readiness, specialist review, platform access and feedback. We confirm milestones after reviewing the actual content and technical setup.
How much do localization and translation services cost?
Pricing depends on content volume, language pair, specialist subject matter, SEO research, technical implementation and review requirements. We recommend the smallest useful scope after reviewing the project.
Ready to make your business feel local in a new market?
Tell us which content, languages and markets are involved. We will help define the right translation, localization and technical scope before recommending the work.