WE DON'T

ADD POINTS.

WE DESIGN
BEHAVIOR.

STUDiO 17 turns boring systems into meaningful, playable experiences. We don't do gimmicks. We engineer engagement.

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Most apps fail because they ignore human nature. We use behavioral economics and game design psychology to create loops that trigger action, reward investment, and drive retention. Forget badges. We build habits.

THE SYSTEM

[ SERVICES_V.1.0 ]

Gamification

Structural gamification that focuses on autonomy, mastery, and purpose. Not just PBIs (Points, Badges, Leaderboards).

Behavioral Design

Leveraging the Fogg Behavior Model and Hook Model to nudge users towards desired actions seamlessly.

Interactive UX

High-fidelity interfaces with fluid motion (GSAP) that provide immediate, satisfying feedback loops.

Output Log

FINTECH
LEVEL UP

Banking App +45% Retention

LEARNING
STREAKS

EdTech Platform 2.5x Daily Usage

HEALTH
QUESTS

Fitness DAO 90% Completion Rate

THE LOGIC.

Most gamification is superficial. We dig deeper into intrinsic motivation to build systems that people actually want to use.

01. Triggers

We identify internal and external triggers that prompt user action.

02. Action

We simplify the interface to make the desired behavior the path of least resistance.

03. Variable Reward

Predictability kills interest. We design variable reward schedules to maintain dopamine levels.

04. Investment

Small user inputs create stored value, making it harder to leave the ecosystem (sunk cost, but positive).

READY
PLAYER
ONE?

CONTACT_US →

STUDiO 17

Portugal / Cyprus / Remote

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